Author | Speaker | Teacher
WorkIt Helps Fill Need For Addiction Treatment
Timing is everything. Especially when it merges with a revolutionary new response to an age-old problem.
In 2015, two young women entrepreneurs, both U-M graduates, launched an “online, on-demand, evidence-based addiction treatment system” they call Workit Health, headquartered at 3300 Washtenaw Avenue. During the pandemic, when many companies foundered and addiction rates soared, Workit grew an astounding 400% in client numbers, due to skyrocketing demands for telemedicine and mental health services.
Farmers and Grocery Shoppers Cultivate New Relationships
Just before the Great Recession of 2008, a new/old trend was taking root here: to buy locally grown fruits and vegetables from neighboring farmers rather than supermarkets. But the trend was relatively short-lived, says Stefanie Stauffer, a farmer, vendor, and manager of the Ann Arbor Farmers’ Market. “Within five or six years, large-scale national corporations recognized what was happening and rebranded themselves as companies offering organic and locally grown products.” Shoppers returned to grocery stores’ produce aisles.
Covid is Cutting, Trimming, and Coloring the Beauty Industry
“To tell you the truth, I haven’t even told some family and friends about the changes I’ve had to make in my business, I’m so embarrassed that it failed. Even when Covid shut my business down temporarily, I felt so confident that my business could weather the shutdown. We anticipated we’d have maybe five weeks with our doors closed, but the months that followed knocked me down and forced me to close my salon.”
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