“I still dream of Bill Knapp’s chocolate cake. It was the best,” a dessert enthusiast was overheard saying recently. Despite the restaurant chain’s bankruptcy in 2002, that dream is about to rematerialize on store shelves throughout the Midwest.
Dexter-based Bill Knapp’s, LLC, now owns the rights to Knapp’s namesake baked goods. In February, the phone there rang incessantly as the company prepared to launch its new “unified” version of the cake this month. Managing partner Marty Carrier fielded floods of order requests.